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Five Reasons Social Media Won’t Replace Your Website
From Scalable Social Media Here’s a question I see over and over in one form or another – “Do I really need a website? Can’t I reach just as many people – if not more, with social media?” After all,...
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How to Write a Blog Post in an Hour or Less – Six Quick Tips
From Scalable Social Media Impossible, you say? It may feel that way, especially if you tend to freeze under pressure. But, I am here, as a compulsive over-writer, to tell you that it can and SHOULD be...
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Content Marketing – Demystified
From Scalable Social Media The internet may have made publishing content easy and affordable, but your prospects’ expectations have made it a necessity! Despite warnings about impending “Content...
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Are You Marketing with Empathy or with Contempt?
From Scalable Social Media Yesterday I got a new lead from my website. As is my habit, I checked out the “What’s your biggest marketing challenge?” field first. He’d answered, “leads.” Great! We love...
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Why We Will Not Turn Off Comments On Our Blog – A Response to Copyblogger
From Scalable Social Media Yesterday, I was surprised to read that one of my favorite sites for online marketing tips and ideas, Copyblogger, is no longer going to allow comments on their blog. Their...
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How to Make the Most of Your Ebook or Whitepaper – A Step By Step Guide
From Scalable Social Media Creating downloadable Ebooks, whitepapers, templates, check lists, or other content offer with information so valuable that people would pay for it is a pillar of effective...
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How to Choose the Right Domain Name and Extension for Your Website
From Scalable Social Media This post originally appeared on Inbound Insiders, a new section on the Inbound Hub blog. Well, you’ve done your market research (who knew there was such demand for a...
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Tracking Cookies: What Most Marketers Don’t Know, But Should
From Scalable Social Media This post originally appeared on Inbound Insiders, a new section on the Inbound Hub blog. Mmmm, chocolate chip! Oatmeal Raisin! Oreos (more addictive than cocaine,...
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Find Content to Share, Topics to Write About and Competitor Insights on Buzzsumo
From Scalable Social Media If you ever want to know what is being shared, where, and by whom, check out Buzzsumo! I just happened upon it today and I’m excited to share with you how I think it can...
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How Much Does it Cost – or How Much is it Worth? Market Your Value, Instead!
From Scalable Social Media About a week ago I dropped my iPhone. From about four feet up. Straight on to the concrete sidewalk. I had a “Schrodinger’s Cat” moment. Please don’t be broken, please don’t...
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